Gear Up Cyclery & Adventure Selects Brand Ambassadors
Gear Up Cyclery/Adventure announced that 3 local individuals were selected as the inaugural class of a newly created Ambassador Program. The initiative is expected to engage the community, especially cycling and outdoor novices, in regular outdoor recreation experiences and trends.
Gear Up is moving the bar higher by setting its self apart from other bicycle and outdoor retailers. In keeping its dedication to cycling and outdoor adventure’s, the company announces a team of individuals who will serve as brand ambassadors, chosen for their passion for cycling and the healthy lifestyle it provides.
It’s not uncommon for bicycle or outdoor equipment/apparel manufactures to have ambassadors for testing and providing design input on new products before they go to market. Gear Up has chosen to use ambassadors to insure that we continue to bring the best products into the store for our customers. “We’ve found that today’s customer expects us to have done due diligence on what products are in trend, reliable, high quality and environmental friendly. That’s a big undertaking for any business large or small”, says Dennis Gibbs, Gear Up.
Ambassador, Carole Terry, is not a stranger to the cycling community as she serves on both the Bicycle Indiana and Central Indiana Bicycle Association (CIBA) boards. Carole’s influence can be seen all over the state when it comes to cycling advocacy and development. When she isn’t riding or talking about bikes, you will find her doing competitive intelligence research for Eli Lilly, teaching chemistry at IUPUI, playing with family and friends or volunteering as a CASA for Child Advocates
Ambassador, Brad DuDois, is not a stranger to promoting small business, the town of Plainfield or Hendricks County as the Executive Director for Plainfield Chamber of Commerce. And he’s no stranger the healthy lifestyle cycling provides. A couple of evenings a week Brad can be found leading spinning classes at the Plainfield Recreation and AquaticCenter.
Ambassador, Ben Bullard, has been connected to Gear Up since the beginning as one of the original reviewers of the business plan prior to opening. Ben’s not only a passionate cyclist, but enjoys spending time exploring the outdoors with his family. When not on his bike, or on a family adventure, Ben can be found at Kingsway Christian Church handling operations, communications and technology needs.
The three Hendricks County individuals chosen exemplify Gear Up’s spirit and will participate in programs to provide feedback on products, customer education, industry trends, promoting the cycling lifestyle, and communications through Gear Up’s social media and more.
“We’ve chose to work with these individuals because of their dedication to Gear Up and their obvious passion for cycling,” said Daniel Gibbs, Owner of Gear Up Cycling /Adventure. We’re looking forward to learning a lot from this team through their adventures and hands-on participation.”